Atlanta, Georgia
Hi, I'm Erik.
Sr. Director, Sales Intelligence & Customer InsightsEquifax Workforce Solutions
I turn customer and market data into real business action.
Projects
Live apps, built for a phone
College Football Live
Saturday's card, the whole board, and AI-backed research on any game. Build a slip and it syncs across your devices.
Open app
Hopscotch Live
A craft beer passport. Find breweries anywhere, scan a can or a pour, score it like a judge, and plan the crawl before you land.
Open app
Trip Planner Live
Research a trip with Claude, draft the itinerary, and have flight and hotel prices watched in the background until you book.
Open appAbout
I run sales intelligence and customer insights for all of Equifax Workforce Solutions, supporting over $2.7 billion in revenue across more than a dozen verticals. The job is connecting real data insight to business action: applied AI that drives and monitors the business and pulls the signal out of the noise, and custom apps and products that generate revenue on their own.
I've led the charge on deploying and using AI across the organization, and I'm one of the people it's looked to on where the field is going and what is actually worth building.
I lead the teams that build it, and I'm a coach player about it. I work directly with sales to influence live deals and where the business goes next, and I'm in front of the C-suite regularly.
I started at Equifax in 2013 writing code, and I never stopped. Along the way I built the insights and the algorithm that detect synthetic fraud in the credit marketplace, which became two patents, and I've won the company's biggest awards more than once, which is unheard of for someone who isn't a salesperson by trade.
Off the clock: Georgia football, good beer, and planning the next family trip. The apps above exist because I wanted them for myself.
Sales intelligence & customer insights
Customer and market data turned into the view that moves a deal, not another dashboard nobody opens.
Applied AI
AI that actually runs inside the business: monitoring it, surfacing signals, and flagging what matters.
Products that ship
Custom apps and tools built to generate revenue, and the teams to keep building them.
"I'm a coach player. I love to teach, but I don't like standing on the sidelines."Erik Strong
Writing
Occasional, when there's something to sayShort pieces on what actually works when you put data and AI in front of a business. New posts go out by email, and you can unsubscribe in one tap.
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